The Increased Website Traffic Blog

Jan 6, Important survey about SEO/SEM

Tue, 06 Jan 2009 12:50:47 GMT

A recent study from SLI Systems asked 319 respondents about the importance of various technologies and tactics in terms of their effect on ecommerce strategy. While the sample for the study was not necessarily large, it tended to support many preconceived ideas about which web technologies and techniques are the most effective for online retailers. Search engine marketing and optimization, which embodies both SEO and pay-per-click efforts, were clearly the most important marketing tools in the survey respondents opinion, garnering a vote of Very Important from 70 percent of those asked.

Dec 31, Building pagerank though bot filtering

Wed, 31 Dec 2008 13:14:56 GMT

A relatively simple SEO linking strategy can improve how well and how often your store's product pages are indexed and displayed in organic search engine results.

Dec 30, ECommerce - Canadians are buying more online

Tue, 30 Dec 2008 12:21:59 GMT

eMarketer reported that Canadian retailers would sell an estimated $15.5 billion Canadian worth of goods and services in 2008, up some 12.4 percent from 2007's total of C$13.8 billion. By 2012, Canadian ecommerce sales should reach C$22.8 billion, including travel sales, digital tickets, and digital products like software.

Dec 24, Search Engine Optimization Tips - Some simple techniques anyone can use

Wed, 24 Dec 2008 12:48:51 GMT

Search engine optimization tips and simple techniques that can be used on any webpage

Dec 24, Free sales leads - How you can attract sales to your business using the internet

Wed, 24 Dec 2008 12:46:22 GMT

Free sales leads are easy generate. Heres one method you can use to attract direct sales leads to your business website

Dec 24, Technorati

Wed, 24 Dec 2008 04:33:40 GMT

Technorati Profile

Dec 19, Ecommerce on the go

Fri, 19 Dec 2008 12:12:34 GMT

In the past year, the rise of the iPhone and other high-end handsets has meant that even more people use the Internet on their phone. Companies have responded by creating more mobile-optimised websites, some of which now allow people to complete ecommerce transactions on the mobile, instead of simply researching for information.

Dec 18, eCommerce Web Site Software Training in Burlington, Ontario, Canada

Thu, 18 Dec 2008 22:30:59 GMT

eCommerce web site training using Sitesell - A 10 week course taught in Burlington , Ontario, Canada

Dec 18, The Increased Web Site Traffic seminar will make your website work hard for you

Thu, 18 Dec 2008 22:07:11 GMT

Increased web site traffic is a full day seminar that will make your website an extention of your companies best salesperson - You

Dec 18, Ontario real estate education training from RECO

Thu, 18 Dec 2008 14:10:22 GMT

Ontario real estate education training specialist RECO has teamed up with SiteSell to show realtors how to make websites that work

Dec 18, Ecommerce tutorial How to make gadgets

Thu, 18 Dec 2008 13:24:48 GMT

Creating and publishing promotional web gadgets is a great way to spread the word about the products or services you sell and increase traffic to your website. Think about a web gadget as a form of social media. Your customers and potential customers can add the gadget to their iGoogle home page, use it on many social networking sites like Orkut and Facebook, or share it with friends online.

Dec 17, Ontario real estate website course

Wed, 17 Dec 2008 12:17:32 GMT

Great News! Our website making courses have been approved for education credits through the Real Estate Council of Ontario. Sign up for the Next course starting Tuesday February 3 2009 11am - 2pm at the Humber Corporate Campus. The campus is located on Highway 427 in Etobicoke which is part of Toronto on the Mississauga border.

Dec 15, Tips for safe Christmas eCommerce shopping

Mon, 15 Dec 2008 12:51:05 GMT

eCommerce provider UK Fast, The hosting provider behind thousands of UK ecommerce websites, is warning Christmas consumers to remain vigilant in their last minute online shopping.

Dec 13, Make a free website

Sat, 13 Dec 2008 12:25:59 GMT

Make a free website - learn the pro's and cons of creating free websites

Dec 9, eCommerce hosting solutions and tips to make your selling easier

Tue, 09 Dec 2008 20:34:54 GMT

eCommerce hosting solutions - You need rock solid reliability for a popular ecommerce as well as a service you can trust

Nov 25, Ecommerce Tax - Only a matter of time

Tue, 25 Nov 2008 03:30:09 GMT

Ecommerce tax is the addition of state sales tax to online retailers. State governements are moving toward taxing big ecommerce retailers.

Nov 19, Internet marketing strategies and and help for 2009

Wed, 19 Nov 2008 12:30:40 GMT

Internet marketing strategies - Learn the latest techniques at these conferences planned for 2008 and 2009

Nov 13, Increase website traffic by carefully choosing good directories and forums

Thu, 13 Nov 2008 22:23:05 GMT

Increase website traffic by qualifying each directory and forum. Not all are created equal

Oct 19, Verification

Sun, 19 Oct 2008 13:28:15 GMT

Sep 1, Increased website traffic using SBI's Site-Info tool

Mon, 01 Sep 2008 15:11:00 GMT

Increased website traffic is the primary focus of the Site Info tool, here are some of the ways you can use it to accomplish that goal.

Aug 31, Humber College Website Business Course

Sun, 31 Aug 2008 13:59:15 GMT

Humber College Website Business Course

Aug 15, Building an eCommerce site - Tips for Success

Fri, 15 Aug 2008 16:34:08 GMT

Building an ecommerce site requires proper planning and execution, these tips will help get you started.

Jul 24, Ecommerce Training

Thu, 24 Jul 2008 22:49:55 GMT

Ecommerce training with Sitesell Education in association with Humber College in Toronto, Canada

Jun 26, Graphics in eCommerce

Thu, 26 Jun 2008 11:44:27 GMT

Heres an interesting video interview with Bryan Eisenberg of Future, Now Inc. Bryan is recognized worldwide as a leading expert on online marketing and marketing analytics. Here he shows examples from online marketing giant Tiger Direct as well as others. Enjoy !

May 21, Burlington Ontario Ecommerce Course

Wed, 21 May 2008 17:12:54 GMT

I have started the Sitesell Education Course up in Burlington as a result of requests from this area. The 10 week course will start Saturday June 14th 2008 in the Frank Rose room at the Burlington Public Library on New Street. It will run 10 consequtive Saturdays. Its a little different from the Humber course in that you need to bring your own laptop to attend. Theres no computer lab as in the Humber course. For that reason the price is cheaper, only $690.00 for the 10 weeks. Considering the indepth attention you get thats and the fact that one full year of Sitesell is included, thats a deal thats hard to beat. Sign up soon ! Attendance is limited to 10 students so I can give everyones website the attention it deserves.

Apr 24, Design Your Own Website

Thu, 24 Apr 2008 22:17:06 GMT

Design Your Own Website and Make Money on the Web

Apr 23, Toronto Website Design

Wed, 23 Apr 2008 22:39:56 GMT

Learn Toronto Website Design and much more at Humber College Toronto

Apr 22, Spring 2008 eCommerce Merchants Trade Show

Tue, 22 Apr 2008 13:35:42 GMT

A 2-day intensive educational event for online retailers will be held in New Orleans, LA on April 23-24, 2008. The Summit features educational presentations and interactive networking events. PRWeb will be presenting at the Summit on Wednesday, April 23, 2008 at 4:30 PM CT. The session will discuss best practices for writing online press releases, maximizing their online performance with Search Engine Optimization (SEO) and analyzing their effectiveness in boosting website traffic to drive company sales. This is the ninth 9th eCommerce Summit and will feature educational presentations and interactive networking events with more than 40 industry experts. The eCommerce Summits are hosted by the E-Commerce Merchants Trade Association (www.ecommercemerchants.org), whose mission is to help small business owners improve their e-commerce.

Apr 20, When a blog wont work

Sun, 20 Apr 2008 11:50:38 GMT

Full-Blogging Is An All-Too-Common, Important And Time-Sapping Strategic Error

Blogging. Everyones doing it. And that is a financial mistake for most small businesses. Few make much money at blogging because it is usually the wrong way to grow an online business. That is important if you want your Web venture to be more than just a hobby (an activity or interest pursued for pleasure and not primarily for income).

Professional bloggers, and professional promoters of blogging, usually fail to mention the dated-content treadmill that they so desperately run upon every day. What happens when you stop blogging? You watch your traffic melt away. Why? Because Search Engines know that blog posts are like newspapers... good only for wrapping fish after a few days.

Apr 15, Measuring Website Effectiveness

Tue, 15 Apr 2008 23:13:39 GMT

We all know that you cant improve what you cannot measure. But how do you measure the effectiveness of your website?

1. Define success. For most ecommerce sites, success is the number and value of online sales, writes managing director Kumar Mehta in the white paper Top 10 Tips for Measuring the Success of Your Ecommerce Site. You may want to consider other metrics as well, such as number of catalogue requests or enewsletter subscriptions.

2. Capture the data you need and make analysis routine. When it comes to web analytics, a lack of data usually isnt a problem. But as Mehta notes, Clearly some data such as net influenced sales on the phone or store cant be captured via the web. For these you can consider using a different telephone number on the site or have discount coupons customers can print and take into stores.

3. Know your unique visits and visitors.

4. Watch your conversion rates. According to Paraspar, your order conversion rate should average between 2 percent and 10 percent. Dont just look at the percentage itself, though, but also how it trends over time.

5. View your average order value as an indicator of your sites sales effectiveness. The value of your orders can... indicate how good a salesperson your website is. Does it encourage customers to buy more products and more-expensive products? How does your site compare with your other channels? Is it the same or does it attract higher or lower spenders?

6. Know how people get to your site. That way you can analyze the quality and lifetime value of customers by source, and modify your marketing spend accordingly.

7. Track abandon rates and look at where in the shopping and checkout process visitors are dropping off.

8. Dont forget to measure email too. Open rates, click-through rates, unsubscribe requests, bounces, registrations created, orders generated and direct revenue are the key elements to track.

9. Determine what to do with each metric you track. For each metric you record, you should aim to make changes to your site to try to improve upon it. The key tools you have are site design and navigation, copy and targeted promotion.

10. Avoid paralysis by analysis. One way to do so is to continually talk with your customers and your customer service team.

Apr 12, Multitasking - The Tortoise and the Hare

Sat, 12 Apr 2008 01:19:30 GMT

David Meyer, a researcher at the University of Michigan, did a study with Joshua Rubinstein of the Federal Aviation Administration and Jeffery Evans of the University of Michigan to monitor how the brain performs when multi-tasking. According to the study, subjects lost time when they had to switch from one task to another, and time costs increased with the complexity of the tasks, so it took significantly longer to switch between more complex tasks. Time costs also were greater when subjects switched to tasks that were relatively unfamiliar. They got up to speed faster when they switched to tasks they knew better, an observation that may lead to interfaces designed to help overcome peoples innate cognitive limitations. Do you eat lunch, chat with suppliers on your cell, drink coffee, and drive all at the same time? Maybe its time to give your brain a break by just doing one project at a time. It's like the old fable of the tortoise and the hare. The hare took off like a shot, getting distracted a thousand times along the way, the hare didnt even notice the tortoise focusing on one task and plodding away methodically to the finish line.

Apr 11, Florida Website Hosting

Fri, 11 Apr 2008 01:44:09 GMT

Florida Website Hosting - Why just have a website when you could have a website business ?

Apr 11, Texas Website Design

Fri, 11 Apr 2008 01:26:09 GMT

Texas Website Design - Have an expert build you a site that gets the click

Apr 11, Ecommerce Course Outline

Fri, 11 Apr 2008 00:55:48 GMT

ECommerce Course Outline - Here are the topics taught in the 10 week ecommerce course

Apr 10, Ecommerce Password Security Article

Thu, 10 Apr 2008 17:09:42 GMT

This is a great article that focuses on ecommerce password security written by the Guardian newspaper in the U.K. What I thought was important here was the article talks about how visitors view credit card security with far more importance that free giveaways advertised on an ecommerce site. Therefore by taking the trouble to assure your customers that their information is protected, both by the site and the credit card company, its possible more customers could be encouraged to buy.

Apr 9, Learn Website Design

Wed, 09 Apr 2008 00:48:48 GMT

Learn website design by doing. The Sitesell Education course will teach you what works.

Apr 8, Next Humber Ecommerce Training Course April 26 / 2008

Tue, 08 Apr 2008 17:06:05 GMT

Humber College, Etobicoke, Ontario , Canada has paired with Sitesell Education to offer a unique eCommerce training course. The course sets people up with a fully functioning internet business at the end of the 10 week program. The focus on the business and marketing of the website rather than all the technical jargon. Because of this there are students going through the course who would not normally develop their own websites. Students are local small business owners, work at home parents and include several active Ontario seniors. We have several seniors building websites in our present Winter 2008 class and in the October 2007 session there were 2 notable examples of websites built by older adults: http://www.retire-your-own-way.com/ A Comprehensive guide to retirement by a very active senior http://ahachi.com Dr Anna Carling - An eighty year old proponent of the benefits of chinese medicine At Humber the course is conducted in a computer lab and classes are 3 hours every Saturday for 10 weeks. The course is limited to 10 students per instructor so students get proper attention. After the course is completed, the instructors provide monthly meetings to make sure students are following the program and meeting their goals Please phone or email me if you need more information Adrian Dunevein 905-467-0233 Sitesell Education Instructor

Apr 8, Contact Us

Tue, 08 Apr 2008 01:54:23 GMT

Please contact us if you have any questions about the ecommerce website courses we teach