Ecommerce Course Outline

eCommerce Course Outline

“Building A Successful Business Using The Internet”

This ecommerce course uses theory and proven practice to guide students through all the steps of starting and operating an online business.

By the end of the course, using the tools and materials included, students will have an operating Internet business.

They will be able to nurture this business by applying the lessons learned during the ecommerce course, and through the assistance of its professional after-course mentoring.

Using smart tools that do not require technical knowledge, the instructors take students step-by-step through all the stages of developing an online business.

eCommerce Course Prerequisites:

Skill: Ability to write simple text equivalent to an inter-office memo; burning desire to launch a home or small business online, or to strengthen an existing one.

Computers: The College provides computer-equipped classrooms. Students need a personal computer and Internet connection for homework assignments.

Duration: There are 10 classes of 3 hours for a total of 30 hours. Students participate in the development of an online business case study, which becomes a hands-on example to guide their own business-building efforts.

Workload: Students are expected to attend every class and dedicate a minimum of eight hours per week practicing and implementing what they’ve learned.

Course Content:

Week 1. Understand “PREselling” (vs. “selling”) -- the Content Traffic PREsell Monetize concept; success examples; entrepreneurship; accessing online resources

Week 2. Brainstorm business ideas -- types of online businesses; entrepreneur/infopreneur; building on passion/hobby/experience

Week 3. Conduct precise online market research -- lateral and vertical brainstorming; analyzing supply and demand

Week 4. Select an effective domain name -- unifying business concept; searching available names; registering

Week 5. Choose an appropriate site look and feel -- using standard and custom templates; starting and upgrading

Week 6. Develop original site content -- outlining like a book; using online resources; studying competition; writing for site visitors

Week 7. Create Search-Engine-friendly pages -- analyzing page content; incorporating keywords; organizing content in tiers

Week 8. Incorporate PREselling techniques -- using e-mail giveaways; offering downloadable e-books; offering free online courses

Week 9. Promote the business in multiple ways -- free Search Engine traffic plus directories; blogging; advertising; e-zines; relationships; joint ventures

Week 10. Implement proven money-generating techniques -- incorporating content-based ads; being an affiliate for other merchants’ products/services.

Included Materials:

(1) a full set of integrated software tools,

(2) complete online and downloadable reference materials, and

(3) several hours of instructional videos.

The student uses all these materials during the course, for homework assignments and afterwards to create and operate an online business.

After Class Support:

Graduate students become members of the "20 Page Club" meetup group, which meets monthly to ensure students businesses are achieving their goals

Graduates have access to Sitesell forums during and after the course, where they can get assistance from expert SBI users and share their own experiences.

No other course provides as much support to help you succeed. We firmly believe in "over-delivering" skills and resources to our students. We make sure that our students have everything they could possibly need to help them succeed in creating a high targeted traffic niche ecommerce website.

Download the course outline in PDF format here

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